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marketing 101
Must-Know Terms
For Growing Revenue
This resource helps you navigate the language of marketing and provides clear definitions for key industry concepts.
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A/B test
A method that compares two or more versions of...
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Average Order Value (AOV)
The average amount of money a customer spends on...
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Bid Strategy
A plan that determines how much an...
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Bounce Rate
The percentage of visitors to a...
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Click-through Rate
The number of clicks that your ad...
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Conversion Rate
The percent of how many users...
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Cost Per Click CPC
How much an advertiser pays for...
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Cost Per Lead CPL
The amount of money it takes to...
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Cost to Acquire Customer (CAC)
A direct measure of how much...
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Event
This refers to a desired action that a...
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Geofencing
A digital marketing technique that...
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Geotargeting
A digital marketing strategy that...
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Impressions
How many times people see a...
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Keyword
Words or phrases that users...
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Keyword Difficulty
A metric that measures how...
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Negative Keyword
A word or phrase that prevents...
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Page Position
The position of a web page in...
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Reach
The number of unique users who...
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Retargeting
A digital marketing strategy that...
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Return on Ad Spend ROAS
The revenue generated from every...
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Return on Investment ROI
A metric that measures how much...
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Search Volume (SV)
The average monthly searches...
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Sessions
A series of interactions a user...
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Users
Someone who interacts with...
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Views
A metric that refers to the...
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