SaaS Marketing Agency | SaaS SEO & PPC Services

"Summit has been extremely crucial in taking our company to the next level of visibility."

"They think outside the box continuously. They are always up for 'group pow-wow's' when anyone from their team or my team has a new direction or idea and these new ideas come to fruition, what feels like over night. They are so quick to put new campaigns together and so quick with their response time in general. I would highly recommend Summit for any company that wants to grow!"

Jennifer Sabatino

VP of Business Development, Auction & Event Solutions

success stories

SaaS Marketing Case Studies

Our SaaS marketing agency services aren't limited to one type of software. We've partnered with SaaS companies across a wide range of industries, using SaaS SEO and PPC management to drive real, measurable growth.

View All Case Studies

SaaS

Case Study

Auction & Event Solutions

Through a full-funnel digital strategy spanning paid search, paid social, and organic search, we partnered with Auction & Event Solutions to strengthen their online presence and drive higher-quality leads, achieving a 20.9% year-over-year increase in qualified leads (form submissions) across their websites.

SaaS

Case Study

BombBomb

Increased demo requests 20.8% YoY from Google Ads while decreasing the CPA (cost per acquisition) for demo requests 31.2% YoY.

SaaS

Case Study

Broker Online Exchange

Improved organic search results by 31.58% YoY (2022 vs. 2023) and generated 64.79% more enrollments YoY through paid search.

SaaS

Case Study

Limber Health

Generated 23.80 ROAS within the first 6 months of launching Google Ads. In Q3 2023, ranking for 600+ NEW keywords that did not previously rank the year before.

Data-Driven SaaS marketing

Your Solution for More Demos, Trials, and Revenue

One of the biggest challenges for software companies is cutting through the noise and connecting with decision-makers who are ready to buy. The biggest trap in software advertising is bidding on broad terms to catch whatever traffic they can. Users searching for free tools or general information will click your ads, drain your budget, and never book a demo. Instead, you need a targeted, high-intent SaaS PPC and SEO strategy built specifically for your software's sales cycle.

Get started

Hit Your Monthly MQL and SQL Goals

Like product development, SaaS marketing is about precision and execution. Results-focused SaaS SEO and PPC strategies help you drive demand, increase the quantity AND quality of your leads, and put the right users in your pipeline at the right time. Done correctly, our advertising makes hitting your monthly demo and trial goals easier than ever.

Maximize Ad Performance

To target and retarget the right audience, our in-house team of specialists performs extensive research around your competitors, features, audience, and relevant keywords. We focus on high-intent targeting to ensure your ads are seen by decision-makers actively looking for software solutions, not just browsing. Our SaaS PPC agency services help you reach more of your desired audience for less.

Ideal Customer Profiles

Detailed and data-driven customer personas allow us to create and implement more informed, relevant ad copy that puts you in front of the right buyers. As a specialized SaaS marketing agency, our teams collaborate to map out the ideal customer profiles you want to target.

Real-Time ROI

Working with Summit means more than hitting your lead goals, it means gaining peace of mind and confidence in your team. We have over a decade of experience in digital marketing for SaaS companies, and we always put your numbers right where you can see them. Clients have around-the-clock access to a LIVE dashboard, so you never have to wonder what your ROI or cost per acquisition (CPA) is.

A TRANSPARENT AND EXPERIENCED SAAS MARKETING AGENCY

Get Discovered and Generate More SQLs.

Our team will create a custom SaaS marketing plan to help you get found online and grow your MRR. Summit's SaaS SEO and PPC services are designed to drive pipeline growth and help you achieve your lead generation objectives.

Some of our core strategies include:

In-Depth Keyword Research

Identify relevant, high-intent keywords with strong search volume. We target the terms decision-makers use when they're ready to book a demo or start a trial, not when they're just looking for top-of-funnel definitions.

Advanced Conversion Tracking Setup

Know exactly what your ROI is and what your customers are looking for with our advanced conversion tracking configurations, tracking everything from demo requests to trial signups and paid subscriptions.

Retargeting Campaigns

Re-engage users who visited your pricing page or feature pages but didn't convert. Retargeting keeps your software top-of-mind and brings warm leads back to your pipeline.

Aggressive Negative Keyword Lists

Protect your budget by blocking irrelevant searches. We immediately add negative keywords for "free," "open source," student browsing terms, and unrelated software tools so your spend only reaches real prospects.

Compelling Ad Copy

We write high-converting ad copy tailored to your keywords and audience. We provide copy that speaks directly to pain points and highlights your software's unique value proposition.

Technical SaaS SEO

Optimize your site’s architecture and technical settings so search engines can easily crawl, index, and rank your feature pages, use cases, and blog content.

High-Converting Landing Pages

Drive more of the right kind of leads to increase trials and demos. We build dedicated landing pages tailored to your specific software features and use cases that convert clicks into SQLs.

Google, LinkedIn & Meta Ads Management

Full-service management of your Google Ads, LinkedIn Ads (crucial for B2B SaaS), and Meta campaigns, from setup and launch to ongoing optimization.

Content Strategy & Creation

We work with you to create relevant, keyword-rich content that captures search intent across the entire buyer's journey, from awareness to decision.

client testimonials

Don’t Just Take Our Word For It

See what clients across 70+ industries have to say about working with us.

"The team at Summit has been extremely crucial in taking our company to the next level of visibility. They think outside the box continuously. They are always up for 'group pow-wow's' when anyone from their team or my team has a new direction or idea and these new ideas come to fruition, what feels like over night. They are so quick to put new campaigns together and so quick with their response time in general. I would highly recommend Summit for any company that wants to grow!"

Jennifer Sabatino

Vice President of Business Development, Auction & Event Solutions

"Our partnership with Summit has been fantastic. Roman and his team work very closely with us to clearly define a strategy and provide us with options to reach our goals. Their work on our SEO and Google Ad campaigns has led to more quality conversions than we had ever had through our website. Summit is a great partner and I highly recommend them."

‍

Shea Simmons

President of Online Business Development, MST

"I could not be more impressed with an ENTIRE team of people. They are kind, patient, knowledgeable and provide results. They give us realistic timelines for our goals and they seem to surpass them anyways. I highly recommend Summit Digital Marketing to any business, ministry, or non-profit looking to connect their gifts and talents to those who would benefit most from them."

D.L.

Associate of Administration and Development, The Word Is Out

Drive demand, pack your pipeline, and scale your MRR Sales Goals

Results-Focused SaaS Marketing & PPC Services

Trusted By SaaS Companies Around The World

Trusted By E-commerce Companies

"Summit has been extremely crucial in taking our company to the next level of visibility."

SaaS Marketing Case Studies

Auction & Event Solutions

BombBomb

Broker Online Exchange

Limber Health

Your Solution for More Demos, Trials, and Revenue

Hit Your Monthly MQL and SQL Goals

Maximize Ad Performance

Ideal Customer Profiles

Real-Time ROI

Get Discovered and Generate More SQLs.

client testimonials

Don’t Just Take Our Word For It

start hitting your goals faster

Discover Data-Driven SEO for SaaS