I was talking with one of our SEO clients recently and he said to me, “Roman, I’ve got so many calls coming in for our business; I’m missing half of them!”
Later that week, a different client called me and said, “Roman, we’re kicking a**! We did $700,000 in revenue last month.”
Highlights of my week! 😄 These kinds of results are what we’re aiming for at Summit: A total influx of leads and sales for our clients.
If you want to improve your company’s SEO - and can’t afford to hire an SEO agency right now - here are two areas you should be focusing on:
Let’s dive deeper into both of these SEO categories below:
The goal here is to create unique and useful content that prospects engage with, and that search engines understand and reward. On-page SEO helps search engines understand your content, so be intentional with your keyword research and placement of the target non-brand keywords in your pages:
The goal here is to rank for words and phrases (keywords) your ideal customer is searching for. Incorporate both (a) high volume top of funnel keywords, as well as (b) intent-rich specific queries.
This is what we refer to as “link building” in the SEO world. It is well known in the SEO-world that links are a huge SEO ranking factor. (Google leaders have publicly acknowledged this, as well 😉) Your website needs other websites linking to it.
Here are five practical ways any business can begin building backlinks to their website:
This is not an exhaustive link building playbook by any means; it is a starting point for any business looking to get more serious about their search engine optimization (SEO). With link building, prioritize quality over quantity.
Want to dive into more SEO content? Check out our Local SEO Playbook for small businesses.