Get Found Online: How Small Businesses and Non-profits Can Improve Their Online Presence

Don't get left in the shadows of your competition. Learn how to ascend search engines and start getting found online.
Written by
Emily Fairchild
Published on
April 2, 2024

In 2016, the verb “to google” was finally added to the Oxford English Dictionary, despite years of consistent use. Each year, Time Magazine releases a list of the most “googled” terms for that year. This list in 2016 contained words such as Trump, Hillary Clinton, Prince, Hurricane Matthew, and Pokémon Go. If you find yourself feeling guilty of googling any of these words, don’t worry! So did the rest of the world. Needless to say, the past two decades we have seen Google take over the world. Some groups, such as the Alaskan Bush People, prefer to hide from the technological advances of the world and rely on nature and what they can do with their own hands. For others, such as the individual probably reading this post, have made it our mission to advance WITH the world and embrace what our brilliant human race has created.

Get Found On Google

With the power of not only Google, but the entire World Wide Web, the possibilities are endless. We live in a culture that embraces the mindeset of get-rich-quick-reality-tv-vlogging-do-it-yourself-pinterest-loving etc. etc. I am definitely not critiquing these people because I am unashamedly next in line to try to take Joanna Gaines’ place on HGTV. But there is a constant theme here: Get found online. Everyone wants to “go viral,” as my dad would say. At Summit Digital Marketing, our mission is to get clients found and grow their revenue.

After I recognized this catch phrase, it got my wheels turning. So what did I do? I did some keyword research and found that on average, "get found online" is searched 260 times per month. These results don’t yield any comparison to terms like “Insurance” that are searched 550,000 times per month. However, when the math is calculated, that is 31,200 people per year that search “Get Found Online.”Some of those people are like my dad, asking the million-dollar-question, “how do we go viral?” Some of those people are trying to make a career out of their YouTube singing or acting videos. Others are CEOs, marketing consultants, or other company department heads trying to improve their digital marketing ROI. Those are the people that Summit Digital Marketing is trying to find and help them “get found online.”

Do You Know Your Marketing's ROI?

If you’re like me, you have found a way to completely ignore commercials and advertisements (unless it’s March Madness or the Super Bowl, of course). You probably have a Netflix or Hulu account, listen to Spotify or Pandora, and get all of your news stories from X or an online newspaper. The world that marketers once knew where everyone read the wanted ads and watched cable television is quickly dying and the internet and online streaming has completely taken over. So companies are looking for alternative mediums and creative ways to advertise to their target audiences. Very few organizations can afford to buy a Super Bowl commercial spot and most people have a “premium” online account to diverge from those pesky ten-second advertisements. So instead of investing in traditional forms of advertising - where you are usually interrupting someone as they consume content - it is far more beneficial to invest in being found by those who are looking for you. This is the beauty of search engine marketing. Let me explain.

According to the U.S. Small Business Administration, companies delegate between 1 and 10% of their gross sales to be reinvested into advertising. So, let's say a company generates $1,000,000 in gross sales per year. If 5% of that is reinvested back into advertising, that is $50,000 available for advertising. Many companies pay for generic advertisements that the public can see or hear such as billboards, radio advertisements, flyers, etc. We call this "mass blast" marketing: marketing that blasts random, untargeted people with the hope that a few of them will respond.

Contrast this with investing in digital advertising, such as Google Ads: With Google Ads, you can see what words and phrases your prospects are searching, clicking, and converting from. You can also see their location, what time of day they're online, and other insightful data. (Google Ads has proven to be very successful for our clients, many of which have seen their return on investment skyrocket from 800% to 1,400%.) So, will your company continue to invest in "mass blast" marketing? Or will your company adapt and begin investing in digital advertising channels that are more targeted, specific, and effective? Depending on your specific situation and goals, we'll create a custom digital marketing proposal to help you get found online and grow your revenue. We'll help you decide which keywords are best for your company to target and attract leads and customers online.

Three Action Steps Your Team Can Take This Month to Get Found Online

  1. Create content around relevant keywords that are consistent with your brand and attracts customers: Create content around relevant keywords that your target market would use to search for an answer to their problem. This will help your company get found on Google and other search engines when customers search online. For the blog content, incorporate photos and videos to illustrate your points and show the voice of your brand. Also, share other companies’ (not competitors) content from their social media that adds to your brand image or can help your target audience.
  2. Update your website so that it is mobile-responsive: Google now prioritizes websites that are mobile-friendly. With this upgrade to your website, you can take priority in search results over your competitors who do not have a mobile-responsive website.
  3. Develop a new SEO Strategy: SEO is a marathon, not a sprint. Search engine optimization helps you get found online and is one of the best decisions you can make for your business. If you don't have the time or resources to implement SEO strategies on your own, Summit is here to help.

Summit Digital Marketing is a Denver SEO agency that will help you ascend the search engines and skyrocket your revenue. Ready to see how? Get a FREE digital marketing proposal today.

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