As a small business owner, you’re used to wearing a lot of different hats. You might find some hats fit you better than others and some just aren’t for you! If search engine optimization is a hat you don’t find yourself reaching for often, Summit Digital Marketing is here to help. We specialize in local business SEO so you can focus on doing what you love. Even small businesses that strictly operate out of a brick-and-mortar storefront can benefit from local business SEO! In fact, search engines are where nearly 80% of consumers’ journeys begin. Whether it’s to see what’s open or browse what services or products are available locally, your customers are looking for you online. Local business SEO ensures that when they go searching, they find you.
So, what’s the main difference between SEO and local business SEO? Local business SEO is a subset of SEO that narrows geographically to appeal to a more accurate audience online. Essentially, it’s used to improve local rankings across search engine result pages (SERPs) and get you in front of customers in your area, so that you can increase traffic and boost revenue. This can be achieved through a strong Google Business Profile, localized content that is keyword-rich, strong review generation, and more!
As a local business SEO client, we’ll take care of:
Optimizing Your Google Business Profile
Review Generation
Directory Building
On-Page and Technical SEO
Creation of SEO-Rich Localized Content
Backlinking and Link-Building Campaigns
We take an active approach to local business SEO, staying engaged and providing ongoing support instead of simply setting it up and periodically checking in. Our team is hands-on, constantly strategizing, implementing, and improving upon the content and processes we’ve laid out for you. Working in collaboration with you, we can optimize your presence online to establish fresh, consistent content for your customers. This dynamic outlook on local business SEO allows us to hone in on your business goals and pivot for busy seasons, important promotions, and other local needs.
Unlike large corporations, you might not have the resources to shell out money for experimental marketing initiatives or hire an entire marketing department. Luckily, Summit Digital Marketing has proven processes and strategies to get your small business found online, driving foot and site traffic alike to boost revenue. The best part? We cost less than it would to hire ONE marketing professional for your small business! As a local business SEO client, you’ll get to know our Digital Marketing Manager, SEO, PPC, and Digital Marketing Specialists through recurring meetings and strategy calls. You’ll also have the chance to work with our creative team of designers and copywriting experts!
